Marketing operations play a specific role in organizations, and especially events. So what does it take to be a good partner to the team, whether you’re a vendor or a part of the company?
In this episode, host Alyssa Peltier is joined by Cvent guest-hosts Emily Dick and Carisa Bartelt. They speak with Darrell Alfonso, the Head of Global Marketing Operations for Amazon Web Services (AWS) and author of The Martech Handbook, on all things marketing operations, from its evolution to how event marketers should think about their tech stack.
In 2020, Darrell was named one of the top MarTech marketers to follow by MarTech Alliance and is currently ranked as one of the top marketers in the US. Press play if you want to learn more about planning for 2023 and understand what we should prioritize regarding MarTech and event tech.