The Secrets of Effective Branded Gear


March 12th, 2020

33 mins 34 secs

Season 3

Your Hosts

About this Episode

When thinking about branded gear for your event, what do you hope to get out of it? More importantly, what do your attendees hope to get out of it? Are you bored already? Don’t be!

Today’s episode of How Great Events Happen is all about branded gear and the exciting options and strategies that are available. Todd Frankford is Vice President of Business Development at GNP Branded gear, and he has some incredible insights into the metrics of branded gear, what your attendees want, and what you can expect in terms of ROI.

Listen in to get the full breakdown. And if you get any brilliant ideas of your own, we’d love to hear about them–send us an email at

Resources and links discussed:

Connect with Todd
Put Todd to Work!
Connect with GNP Branded Gear
High-Impact Branded Gear Ideas & Trends for 2020
7 Cornerstones to Maximize Branded Gear Impact
Cvent Connect Branded Gear Early-Access Specials
Cvent Connect