Modern Event Marketing 101


October 24th, 2019

31 mins 44 secs

Season 2

Your Hosts

About this Episode

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.

Resources and links discussed: