Building Revenue and Resilience as an Event Producer


May 1st, 2020

38 mins 27 secs

Season 3

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About this Episode

On this episode we chat with the Dynamic Duo, Jamie Lakin, with O2 Events, and Mike Baugh, with Pink Monkey Studio. Jamie and Mike provide their perspective of being an event producer during this time. The reality of going from a jam packed schedule to nothing,
hit hard. Yet during this time, Jamie provides her top tips to building revenue in today's market. Hear how Jamie found inspiration to take leaps toward reinventing processes and leveraging the hybrid and virtual experience.

Embracing what you can control is one of many tips Mike provides to show how you can build resilience. Quick answers or solutions aren't the answer right now. Rather we need to seek out quality questions and work on improving processes. Mike challenges all event producers to change the thinking from "what can I make with my hands?", to "what can I make with my mind?"

Additional Resources